BOTTLED WATER FOR GOOD
Diseases from dirty water kill more people every year than all forms of violence, including war. In America alone the average person spends $100 annually on bottled (designer) water.
Armed with that knowledge we created our own “pop up bottled water company” called Good Water to spark conversation and raise awareness about dirty water.
We designed a label and hijacked popular brands of water by purchasing them in bulk and replacing their label with our own. The front simply reads GOOD WATER, while the back informs the reader of this dirty water crisis. It also states that Good Water is free of charge and instead asks people to use the money they might have later spent on a bottle of water for a donation to Charity Water. The organization known for leading the fight in providing safe water to all.
The bottles will be handed out at as many various events and festivals we can attend. We also plan on partnering with food trucks and doing a few pop up shops in 2018.